$100,000 T-Shirts!
Lesson for today: Don’t underestimate the power of a free t-shirt!
So, at the Miami TS2 event this afternoon, there were lots of attendees who wanted to grow their businesses. We had “ah-ha” moments all over the place and the feedback was awesome.
Something blog worthy occured at the end of the event. Set the scene—at the end of the event, I waited at my table for the last few people who wanted to buy my book and sign up with Ambition Mission Community. I shared the table with the Miami user group that was giving away free t-shirts at the end of the event. So after partners announced thier successes after reading my book and attending my seminars (activities that I promote as being worth $100K or more), where do you think the line was at the end of the event?
The clamoring and agressiveness shown to get a t-shirt and passing by my table, to me puts the value of the t-shirts around $100,000.
November 10th, 2007 at 4:23 pm
I completely agree, individuals love the word “free”. It truly is a good strategy to give things away, even if it’s via raffles.
January 11th, 2008 at 1:24 pm
January 11, 2008
Matt,
Just wanted to let you know THAT YOU DID A GREAT JOB IN YOUR PRESENTATION THAT I WAS FORTUNATE TO ATTEND LAST MONTH AT TYSONS CORNER, VIRGINIA!
I learned a lot from you - and, in particular, I saw how much I do not know already, learned about your book, and saw firsthand why I need to purchase your book and read it cover-to-cover at least once per month!
Will purchase your book from Amazon this coming week!
Thanks Again!
Steve Gold
Master of Science, Information and Telecommunications Systems [IT Security Major], Johns Hopkins University, May 2005 Baltimore, MD.
MBA [Marketing], University of Missouri, Kansas City.
CEO
Strategic IT Security, LLC
www.StrategicITSecurity.com
srg@strategicitsecurity.com