Graphic design branding for under $500, (not $5,000)
Anyone who has looking into professional graphic design services, knows that a logo design including 1-2 rounds of revisions with 2-3 design choices will cost approximately $3,000 or more. Add to that another $2,000 to $4,000 for similar services related to stationary such as business cards, letterhead, etc… and a small business can easily spend over $5,000 for a proper branding campaign.
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I am not usually the one who usually finds better value in spending less, but every once in a while, something comes across my desk that changes everything. I recommend any small business looking for a branding makeover to look at www.99designs.com
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On this site, one can start a “contest” for a new logo, company stationary, web design layout, etc… There is a modest fee to run a contest ($30-$50) and a monetary prize that is offered to the winner - if a winner is ever chosen. Minimum prize amounts exist, but are low - such as $150 for a logo and $200 for a website design. Once the contest begins, which last between 1 and 10 days, freelance designers from all over the world (mostly Europe and Asia) submit entries which the contest holder rates and provides feedback upon. This feedback encourages designers to try again, make changes to have a better chance of winning the contest, etc…
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When all is said and done and the contest is over, there may have been over 50 different unique and professional designs to choose from and an entire branding makeover design could be obtained for under $500!
- More choices
- More direct and immediate feedback with designers
- complete freedom (don’t have to pick a winner if you don’t like any designs)
- Very professional designs
A win win!
Happy Hunting,
Matt Makowicz