800 lb gorilla is looming
My firend Erick Simpson (www.mspu.us) brought a DELL magazine ad to my attention and blogged about it yesterday. Think Dell won’t attract any customers for support? Of course they will. Think they won’t have competative prices? Of course they will. Is it time for the small business focused IT provider to fold up the tents and pack it in? Of course NOT!!!
There are two things that will keep a customer loyal to you. First, is your relationship. Second is a general mistrust of the 800 lb gorilla. To survive this game, keep and continue to win customers, you must pay attention and focus upon both.